Seth Godin's Value Creation Master Class

Name: Seth Godin's Value Creation Master Class
Rating: 4.6 (5597 reviews)

Learn how to ask the right questions, brainstorm innovative ideas, and design projects that succeed

Created bySeth Godin

Last updated 10/2016

English

German [Auto],English [Auto],

What you'll learn

Use guiding questions to design and build projects that create significant value for the people they seek to serve
Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow

Course content

6 sections • 19 lectures • 41m total length

Introduction1:53
Identify your target for value creation and align how they see and exchange value, recognizing that marketing is a cultural, emotional decision to clearly articulate value.
Who is it for?3:07
Identify your target by psychographics, not everyone. Define who benefits, believes, or feels the pain, then tailor to that one person rather than the masses.
Who is going to pay for this?2:03
Tell a story in b2b selling where individuals spend their own money to please their boss, showing a solved problem and including testimonials.

Are you solving a new problem or an old problem?2:11
Decide whether you solve a new problem or offer a better version of an old one. Prodigy shows why a 'new thing' claim matters as a better version of solutions.
How many? A few or a lot?1:45
Explore how a business model hinges on few big donors or many small ones, shaping fundraising strategies, donor relationships, and risk, from $25 average gifts to $75,000 donors.
Do the people you seek to serve know they have a problem?2:44
Assess whether your audience recognizes the problem you offer to solve and build problem awareness that signals pain when the solution is not yet embraced.

Where are you creating value?2:32
Create value by owning a unique asset or talent and building a story around it, then scale through labor arbitrage instead of simply acting as a middleman.
How are you leveraging technological tools?2:13
Learn how to combine affordable, powerful tools to create value and disrupt markets, weaving existing technology into new platforms that attract authors and readers who feel left out.
What will happen when the competition arrives?2:40
Deliver a service others can't or won't, so the right customers notice you and you build a long term pattern of value creation when the competition arrives.
How do you tell your story? Do you need a salesforce?2:10
Learn how to tell your story and decide if you need a sales force. Build something that sells itself by aligning sales with customer readiness.

How are people going to find out about you?2:25
Craft a practical plan to get people to discover your solution by combining trusted word-of-mouth; start with ten eager listeners and strategies for influencers, public use, and persistent traction.
Are you a freelancer or an entrepreneur?1:29
Choose between freelancing and entrepreneurship; freelancers get paid by the hour, while entrepreneurs earn money while they sleep.
What will your customer tell the boss?2:57
Define the message the customer must tell their boss to approve a purchase. Assess your sales cycle, organization, and financing to balance investment versus harvest timing for brand growth.
Is there a network effect?1:53
Explore how network effects drive adoption—from email and hotmail to word-of-mouth book buzz. See why natural monopolies influence engagement and how a remarkable idea becomes shorthand, like purple cow.

Is there a reason to stick with you?2:07
Show how to overcome the status quo by creating deliberate dissatisfaction that motivates customers to switch, while proving how much better you must be to justify paying extra.
What are the externalities?1:30
Explore externalities and side effects in value creation, from Love Canal to modern toxic waste concerns, and their visible impact in a social media fueled world.
How long can you keep this up?2:06
Learn to sustain value by showing up consistently, building emotional and financial resources, and timing market shifts to earn from your impact and create a dent in the universe.
What's the lifetime value?3:05
Understand lifetime value as a driver of pricing, support, and product choices, from one-dollar sales to ten-year subscriptions. Learn Bezos’ long-term approach to customer value and repeated value creation.

Requirements

It's not expected that you've read Seth's books or blogs, but you will need to commit to actually completing the workbook and writing down some hard truths (and then doing it again, if necessary).
After you finish the course, please pay it forward by teaching this material to someone else…

Description

A new course from one of Udemy's most popular teachers.

Are you ready to take your work to a new level?

This project you’re working on, the new business or offering, what sort of value does it create?

This is a loaded question but a vital one. That's our work. It's what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage.

This is a master class for leaders, marketers, managers and freelancers. It includes a 35-page workbook and a series of direct, useful conversations that are guaranteed to change the way you approach your work.

What we’re seeking here isn’t a fancy elevator pitch or a carefully compressed mission statement. Instead, the challenge is to describe (without regard in any way for how you benefit, or for how your organization profits), precisely what’s in it for the user, the customer, the people you seek to serve.

Seth Godin is one of the most popular bloggers in the world, the guy American Way Magazine called, “America’s Greatest Marketer.” He’s written 18 bestselling books, started successful companies, but mostly, he’s a teacher.

In his first ever Master Class, Godin doesn’t waste time with entertainment. Instead, he’s put together a focused, useful course and a significant workbook, all designed to help you produce more value in less time.

Watch the videos, do the workbook, engage with your fellow students and then repeat the process. After a few cycles, you will begin to see things you’ve never realized were important.

Go make a difference. This course will help make that possible.

Who this course is for:

This is a Master Class, designed for people who are ready to leap.
The course is not designed to be something you merely watch and walk away from. It includes a workbook that you should print out and complete in order to get the most out of the course.
There is no requirement for any technical skill, nor do you need a degree in marketing. However, this course assumes that you are familiar with basic marketing concepts.
It helps if you have an existing project or a new idea you wish to incubate throughout this course. This course focuses on shaping your larger business idea—not on the details of drafting a budget or how to pitch to investors.
It truly helps if you care about actually engaging with your customers.

Seth Godin's Value Creation Master Class

What you'll learn

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Course content

Course Overview3 lectures • 7min

Understanding the Problem3 lectures • 7min

Leveraging Your Assets4 lectures • 10min

Spreading Your Vision4 lectures • 9min

Sustaining Your Vision4 lectures • 9min

Course Conclusion1 lecture • 1min

Requirements

Description

Who this course is for: