Amazon FBA Product Launch & PPC Training

Compare automatic targeting of sponsored products, using Amazon-suggested keywords for broad exposure, with manual menu targeting, using your own keywords for precise control and better conversions.

Learn the fundamentals of amazon fba ppc, including ad performance metrics, key placements like sponsored brands and product pages, and menu campaign targeting with keyword and product targeting.

Evaluate automatic campaigns to discover profitable keywords and converting competitors, compare with manual campaigns, and learn to set up automatic campaigns with bidding strategies, budgets, and negative keywords for launch.

Identify converting keywords from the search term report and compile them into a profitable keywords spreadsheet. Launch a manual campaign using exact or phrase match and optimize based on performance.

Learn how to perform keyword bid optimization for a low ACOS by using monthly bid adjustments based on converting keywords and the search term report, gradually lowering CPC.

Launch an all-skus auto campaign that's easy to set up for new and established products, starting with a 15 cent default bid and 5–10 dollar daily spend, keeping costs low.

Master a manual Amazon PPC campaign by targeting the top 7–20 high-volume keywords using brand analytics for registered brands, placement bits, and bid ranges to boost visibility and clicks.

Identify the surge two-word phrase for your product, and set up a manual PPC campaign with phrase match using 'oil diffuser', starting with a low bid and adding negative keywords.